REVOK x GRIME x FERRARI | Marketing Campaign and NYC Billboard Installation

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Digital Design & Post Main> Package Design | 7th Letter Collab NYC  | Apparel design

Produced and coordinated 90 day viral marketing campaign to promote the launch of social media start up (v.1.1).
Year: 2007 | Location: New York City – Mid Town Tunnel | Collaborating Artists: GRIME | REVOK1 | THE SEVENTH LETTER

– Deployed billboards to achieve maximum exposure during traffic in and out of the city.
– Layered graffiti  graphics over original billboards making them appear as if they were “vandalized” to the public.
– Coordinated online contests and giveaways to capture new users and brand exposure

Tags: Advertising, Event Marketing, Graphic Design, Large Output Printing, Street Art, Graffiti, Brand Exposure