Produced and coordinated 90 day viral marketing campaign to promote the launch of social media start up eCirkit.com (v.1.1).
Year: 2007 | Location: New York City – Mid Town Tunnel | Collaborating Artists: GRIME | REVOK1 | THE SEVENTH LETTER
– Deployed billboards to achieve maximum exposure during traffic in and out of the city.
– Layered graffiti graphics over original billboards making them appear as if they were “vandalized” to the public.
– Coordinated online contests and giveaways to capture new users and brand exposure
Tags: Advertising, Event Marketing, Graphic Design, Large Output Printing, Street Art, Graffiti, Brand Exposure