Rawkus Records

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Rawkus Records was an American hip-hop record label known for jump-starting the careers of both Mos Def and Talib Kweli. Rawkus started in 1995 with initial releases ranging from hip-hop, drum and bass and fun-dustrial (Dystopia One). Top underground talent from the New York area, notably Mos Def, Talib Kweli, Hi-Tek and Company Flow, who went on to define the label’s sound. The string of 12″ releases and full-length albums that followed helped initiate a resurgence in the New York/East Coast sound. Many of these are considered classics among hip-hop aficionados. During the mid to late 1990s, Rawkus became a dominant label in the underground hip-hop scene, producing a string of gold albums and a platinum album.

– Managed all online operations and digital assets
– Developed new relationships using our existing industry channels
– Increased brand exposure
– Organized and managed trade shows and event marketing
– Provided logistical support for retail, distribution, sales, and marketing departments

Tags: Advertising, Event Marketing, Graphic Design, Large Output Printing, Street Art, Graffiti, Brand Exposure