Fridge Magazine

Fatbeats has been serving up vinyl to customers and the hip hop industry since opening their first record store in 1994. Fatbeats has been an institution in the hip hop music community ever since, attracting in store performances by artists including Jay Z, Eminem, Gang Starr, Outkast, and Mos Def. Fatbeats’ reputation We transformed into a global brand, cultural hub, and e-commerce destination. Fatbeats expanded it’s distribution operation to Brooklyn and opened new retail locations in LA, Tokyo, and Europe. Managed online operations and digital assets Developed new relationships using our existing industry channels increased brand exposure Organized and managed trade shows and event marketing